Car Insurance that Rewards Good Driving
It is no secret that car insurers have long charged higher premiums for the driver demographics deemed to be the greatest risk. Rather than a strategy focused on penalizing poor drivers, new insurance companies are increasingly adopting the inverse approach – rewarding individual drivers who have proven their skill and care.
Some car insurers, like Root, put this concept at the very core of their business. Root uses the slogan “Good drivers save money”, and it’s an approach they take seriously. While all auto-insurers consider an array of factors when working out pricing, Root makes their customers’ driving ability the number one determining factor.